AOL Buys Buy.at

AOL have announced that they have added the affiliate network Buy.at to their profile today. Buy.at have announced they are pleased with the deal as it will allow them to expand their infrastructure, services and technology.

“Advertising.com and buy.at will be able to expand their advertiser offerings, driving more revenue opportunities for affiliate publishers who specialise in both e-commerce websites and retail focused content. This will help to generate sales for advertisers and increased revenue for publishers. Publishers will be able to work with Advertising.com and buy.at across several product lines, earning revenue for inventory across their display, video, mobile, and affiliate channels”

Buy.at have offices all over the world and currently employ around 70 people. They run just over 200 affiliate programs on their network and have recently made improvements to the tools and reporting section of their website. I hope this development will lead to more tools like their great content engine that affiliates currently benefit from.

This is not the first buy out of an affiliate network within the past few months and I am sure it will not be the last. The affiliate industry is clearly growing rapidly and I predict more takeovers are around the corner!

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